Overview

Volta approached us to relaunch their eyewear line with a campaign built entirely around reflection and atmosphere rather than product shots. We art-directed a series centred on light, weather, and the world seen through the lens itself. The resulting identity treats each pair of glasses as a frame for something larger than the object.

Deliverables

Motion & Interaction Design

Brand Identity

Brand Strategy

CMS Integration

Back-End Development

Front-End Development

Outcome

210% growth in organic traffic

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